10 alternative channels for independent hotels

All your eggs in one basket? How diverse is your distribution? Do you rely on one or two channels for most of your online business? Depending too much on One Online Travel Agency is a risky strategy.

Go beyond the Expedia’s & Yatra’s – it is really important for independent hotels to identify the next level OTA’s and third party operators in niche segments. Figure out who will work for you from the main market segment of hotels they represent and their geographical presence/reach.

The following sites are worth considering for independent boutique hotels:

www.splendia.com

www.asiatravel.com

www.airbnb.com

www.asiarooms.com

www.lastminute.com

www.hotelclub.com

www.highontravel.com

www.lifeisoutside.com

www.whitesky.in (Disclosure: White Sky is a sister brand of REACH)

The last three are niche companies in the Indian market.

The dominant early players in the boutique hotel market like www.i-escape.com, www.mrandmrssmith.com, www.tablethotels.com, www.hiphotels.com are all worth getting in touch with – although working with them may take over a year and depends on them liking your product and service. Fees may also be involved.

We are developing an exhaustive list of alternative OTA’s & third party channels for independent hotels to consider. Make sure you keep an eye out.

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