Ten Hotels That Win the ‘Creative Hotel Technology Race “The art challenges the technology and the technology inspires the art,” said John Lasseter, the famous director. In an age where creativity, art, technology and business are intertwined in a complex web of relations, it is impossible to isolate one form the other.
Surveys have indicated that approximately 99 % of guests in Hotels carry at least one electronic device with them while more than 40% of them carry three or more such devices. Research also claims that more than 85% of guests consider free Wi-Fi availability as an important deciding factor in choosing their hotels.
When the statistics of guest expectations in terms of technology have reached such surprising rates, it is essential for the hospitality industry to escalate the usage of technology in hotels. Giants in the hospitality industry seem to have realise that hotel technology is not simply about comfort and convenience. Technology in the hotel business is also translated as luxury. Creative usage of hotel technology in various renowned hotels is leading to a win-win situation for the business owner, the hotel staff and the guests.
Here are ten such hotels that have optimised the use of hotel technology in the best way possible.
- The Cosmopolitan, Las Vegas has used converted the digital signage in their lobby into a work of art. There are eight floor-to-ceiling video columns that use films and photography to tell stories. The playing off from the mirrored floor creates the illusion of infinite space. The idea is to provide guests with what they cannot get on their own screens.
- The Peninsula Shanghai has gone a step ahead with their in-room control panel by installing weather gauges on the control panel. This allows the guests to plan their according to the exact weather outside dress in appropriate layers before heading out of their rooms.
- Hotel Indigo, Athens-University area and other IHG’s Hotel Indigos, use digital screens to let guests get recommendations from the staff about things to do in the city and in the neighbourhood as well as share pictures and comments.
- The Upper House in Hong Kong has utilised infrared signals to help housekeeping staff know whether a room is occupied or free.
- The Hyatt Union Square, New York has added two more check-in options for guests in addition to the traditional front desk. An iPad check-in with a staff member called Gallery Host and a self-serve check-in kiosk for guests who prefer latest technology over cell phones
- The Marriot’s have introduced the Workspace-on-Demand option in 35 of its hotels. This option is a unique way to cater to the needs of non-guest businesspersons and entrepreneurs who can book meeting spaces for half-a-day or more. The underutilised space and existing facilities such as Wi-Fi are optimally utilised by this idea.
- The Plaza, New York City offers a complimentary customised iPad in each of its rooms. The ICE (Interactive Customer Technology) in each of the iPads has various innovative aspects, such as allowing guests to control temperature, fan speed, lighting etc. from the iPad.
- Almost all Kimpton properties provide Nook e-readers to all their guests in order to make it easier for guests who travel without devices. The e-readers come pre-loaded with reading materials and guests can request for customised upgrades.
- Solta Island Resort, Croatia proposes to offer spectacular changing views of the sea, the countryside and remains of Diocletian fish farm for each of its rooms. This has been made possible by the creative and bold rotating design of the hotel building. The structure will rotate 1.3 times every day, rewarding its guests with unique breath-taking views.
- Orbital Technologies has launched Russian 2016 space Odyssey that will take Hotel technology to another level, literally. Guests will go on a round-trip adventure in space and enjoy tailor-made experiences at whopping prices of about 1,000,000 USDs
Astonishing as some of these uses of hotel technology may sound, they are soon going to become a necessity. So, now that you know about them, why not implement similar creative uses in your hospitality business too? Some of them may seem a bit too gimmicky but most of them have positive roles. The key to nailing the innovative use of hotel technology is understanding the importance of technology for guests and utilising it accordingly.