18 Ideas to Get More Families To Book Your Hotel

Today’s travellers are savvy. They crave personalisation and want one of two things: make their life easier or give them something of value they are willing to spend their money on.18

When content on your hotel website or Online Travel Agencies address their pain points, it invites them to engage with your hotel further. With personalisation, travellers are presented with exactly the information they are looking for.

The potential to increase revenues and enhance service is enormous. Here we take a look at how your hotel can attract more families (if that is one of your key segments). Here are some specific ideas to get started:

Families usually have to plan more than the average individual traveller to make the most out of a trip – so why not help them along with some of these service enhancement ideas and highlight them on your website and OTA’s?

  1. A pre-arrival call to check with the family that they are comfortable with the journey to the hotel and if they have any specific requests on arrival
  2. A dedicated Guest Relation Executive for the whole family
  3. Greet young guests at check-in with inexpensive welcome gifts.
  4. For families with young children, have one or two rooms with a mini-kitchen to prepare their own light meals and snacks.
  5. Children’s zone for complimentary movies.
  6. Trained Baby sitters on demand
  7. Themed bathroom amenities like animal printed tiles, or colourful shampoos, bubble baths
  8. Interconnecting rooms for freedom and extra space
  9. Children’s menu with healthy and child friendly portions
  10. Offer Rent a Car Seat option as most parents look to avoid carrying them on their travel
  11. Children’s cutlery and crockery
  12. Offer disposable bibs in dining areas
  13. Complimentary baby listening system if you have your children in your room and you are at the hotel restaurant for a meal
  14. Free advance grocery shopping service – Order in advance and your fridge is stocked ready for arrival
  15. Children’s board games and toddler toys for children to borrow
  16. Possibility for a morning lie-in for parents. Children get to start the day with activities organised by the hotel
  17. A do it yourself souvenir for children to take home that they have made on site.
  18. Deliver milk and cookies to children at bedtime

Some of these may be for you & some not, but be sure to highlight your child friendly services if you are working to attract families to your hotel.

Next week we look at the Business Traveller and what you can do to attract this rather picky segment who’s been there and done that…