Most hoteliers will agree that reviews and ratings play a key role in traveller decisions. Users are communicating with lots of social content, whether that’s Trip Advisor or reviews for Travelocity or Expedia. At the time of purchase, that has the potential to sway the traveller from one hotel to another.
Why Increase your Hotel Online Reviews?
- Influences traveller’s booking decisions
- Happier guests, even before booking the Hotel
- Positive reinforcement that guests opinions are being heard
- More reviews improves online scores which leads to more traffic
- A better relationship with your customers
Do Reviews Matter?
Yes they do, both in leisure & business travel marketing. PhocusWright, a global travel market research organization, found:
- 50% of global travellers do not book a room until they have read peer reviews online.
- 62% agreed that seeing the hotel’s response to reviews generally influenced them positively to booking at that hotel.
- 87% of survey participants agreed that an appropriate management response to a bad review improved their impression of the hotel.
Is Your Hotel Review Space Managed Well?
When it comes to making choices about hotel destinations, travellers are deeply and increasingly invested in online review. At the same time, hotel brands seeking consumer bookings have invested time and human resources in managing and developing the online review space well. Here are some areas you could consider for getting more online reviews for your hotel.
- Post Stay Surveys & E-mails
- Business & post cards
- Ask at check – out
- Follow up by phone
- Email communications
These 5 tips will help you to encourage more guest reviews for your Hotel:-
- Online effort should supplement, not replace, onsite efforts – Would you respond to emails from potential guests but then ignore the guest during their stay? Many hoteliers tell us they see even better review collection results when they combine a friendly in-person request for a review with a post-stay reminder email. http://skift.com/2013/12/13/6-tips-to-improve-your-hotel-review-results/
- Focus on offline service for online results – Emphasize providing a great visitor experience. What you do – or don’t do – during a visitor’s stay determines the guest’s experience and resulting review. http://skift.com/2013/11/18/3-insider-tips-for-better-tripadvisor-performance/
- Should hoteliers and other business owners respond to these comments: the good, the bad and the ugly? – The answer is yes, and your brand’s engagement can make all the difference in how your customers perceive your business. http://www.tnooz.com/article/top-tips-for-hotels-when-responding-to-reviews-on-tripadvisor/
- Why including consumer reviews on travel sites matters? – The only other sources that were more preferred than reviews on a hotel website were reviews on Online Travel Agencies. http://www.tnooz.com/article/why-including-consumer-reviews-on-travel-sites-matters/
- Are star ratings and other hotel industry classifications still relevant? – While intended to help travellers find the right hotel, these classification systems are more and more disconnected from how both individuals and business travellers evaluate hotels. http://www.tnooz.com/article/hotel-star-ratings-still-relevant/