Every Hotel wants a big and active social media audience. Who would not? As we all know, it helps you engage with current customers, court potential customers, construct or maintain your hotel brand and create positive chatter about your destination and service offerings. Having a robust social media audience is the way to go.
Why It’s Important for Your Hotel?
While your hotel’s website is your best sales representative, your hotel’s facebook page is your best Public Relations Representative. Therefore it is important to arm your hotel facebook page with engaging content. Getting users that like your Facebook page is different from getting true fans. True fans are brand ambassadors that will spread good will around your hotel brand. At the end of the day, it’s not about number of fans; it’s about whether these fans really “like” your brand
- Provide meaningful content
- Personalize your hotel brand
- Use Applications & Tools for marketing campaigns to get visitors engaged
- To turn your facebook page into a sales tool
How do you get there?
- Reply to user’s comments and “likes” on your status updates.
- Tag real people in photos you post. Their friends will see those photos and it will drive a new audience to your page.
- Host a caption contest. Get people to write best caption for your photo.
- Share pictures from a local meet up, event or conference.
- Share a link to your weekly or monthly newsletter.
These 5 articles will give you tonnes of ideas to make your fans excited to check your page often for updates:-
Maximize Social Business – Facebook contests and targeted advertising reap numerous benefits, but there are also some additional aspects of Facebook that aren’t necessarily as widely utilized. Here are a few out of the box ways to use Facebook for Hospitality Marketing
How Hotels can unlock success – Facebook continues to be a major opportunity for independent hotels to tell their story. Hotels can become part of that online conversation, no matter what the budget size is. A hotel can be the local champion in niche market. http://www.tnooz.com/article/facebook-9-fresh-examples-of-how-travel-marketers-can-unlock-success/
Facebook Marketing Tips which works best – To find organic ways to boost reach and engagement, you are bound to come across a flood of tips on how to get more out of pages and updates. https://blog.bufferapp.com/facebook-marketing
The future of Facebook in Hotel Marketing – Here are five top of mind issues for hotel marketers to consider as Facebook moves into its second decade of existence. http://www.hotelnewsnow.com/Article/14966/The-future-of-Facebook-in-hotel-marketing
Hotel Online Marketing – Looking at what hotels think doing right, and what easy changes they could make to give their pages more impact and their visitors a better experience. https://alainclasse.wordpress.com/2012/07/09/hotelier-how-to-improve-your-facebook-page/