8 great (and free) marketing tools for your hotel

As a marketer for independent hotels, one needs to be quite resourceful to make the most out of every marketing dollar. Here are some excellent tools that can help you with some of your hotel marketing.

Creating content for social media

1 – Use Canva for easy design of great looking posters for social media channels like Facebook and Pinterest.

2 – Find high quality royalty free images on Pixabay

3 – Use Stencil if you are focused more on spreading messages using images.

Sharing content on social media

4 – Hootsuite and Buffer allow you to plan and schedule your posts ahead of time.

5 – Use Sniply to add a call to action on the posts that you you share

Capturing e-mail information of web visitors visiting your blog or website

6 – Use Sumome which has a bunch of free easy to install tools that encourage web visitors to share their e-mail

Keeping in touch with web visitors

7 – Use e-mail marketing automation tools from Mailchimp which allows you to have a subscriber base of up to 2000 e-mails for free and send 12,000 emails a month.

Maximising your reach through Gmail, Linkedin and Twitter

8 – Nimble is a very light and easy to use CRM maximising the power of social media and gmail. There is a free trial but it is not free to use.

And while there are many more tools that save time and money, these are proven to make a positive impact on your marketing budget and bottom line.

Have more great tools that you use in your every day marketing life at your hotel – why not share it with us and our readers?

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