Nowadays seven out of ten people on the internet are visiting travel sites. Many of those travel plans will be made through online travel agencies. It is a great example of internet providing consumers with terrific services. It is very easy for travellers to use online travel agencies and compare prices, features and services and then pick the one which suits them the best.
This has made finding a quick reference guide to online intermediaries likes OTAs difficult. Even hotels with resources are finding it tricky to navigate through this flux. And if you are an independent hotel owner or a sales manager who also is in charge of online distribution, it is even harder work.
Ever wondered how many online travel agencies there are? And what are the different types of OTAs? And which ones apply to your hotel? Our UK office recently pulled together a big list of online hotel/travel intermediaries. It was an interesting exercise particularly when it came to classifying them and also threw up lots of interesting perspectives.