“After 25 years leading commercial functions and strategy for global hotel brands, I witnessed a troubling pattern: hotels were losing millions in revenue not because they lacked talent or technology, but because their teams couldn’t connect the dots between sales, marketing, revenue management, and distribution.
At Wyndham Hotels & Resorts, overseeing hundreds of millions in channel revenue across EMEA, I saw how fragmented commercial thinking was costing hotels dearly. Teams operated in silos. Distribution was misunderstood. Technology investments failed to deliver ROI.
That’s when I realised: the industry doesn’t need another consultant offering quick fixes. It needs someone who can transform how hotels think about commercial strategy – holistically, practically, and profitably.”
– Vineeth Purushothaman, Founder
