Are you worried about your declining sales? Do you want to predict your future sales to optimize your price per room? Hotels business is not anymore an easy business, as the competition is rising in the market and your product is very much perishable. Once the sales are foregone, you can’t get your revenue from […]
Boutique hotels are inherently original, different, unusual, relatively small – all these facets also make boutique hotels slightly tricky to market effectively. So if you are looking to maximise revenue for a boutique hotel, here is a quick check list for your product and its promotion to make sure you are not missing any tricks! […]
Expedia is officially launching Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia® Partner Central (EPC), the company’s partner portal which helps hotels manage their properties and rates, Rev+ brings in new functionality that empowers partners to make smart pricing decisions to optimize their […]
According to a detailed analysis of web booking trends last year, one in five hotel bookings on the web are cancelled. Almost every hotel grapples with this issue at one time or another. So what are you doing about it? Just grumble at how poor the quality of bookings from OTAs are (although you need […]
Are you thinking it is high time that your hotel needs a channel manager? Or are you unhappy with your existing channel manager? Firstly let us clear some misconceptions around channel managers. The most common misconception is that a “Channel Management Solution” is the same as a “Channel Manager”. This is not true – a […]
As HSMAI (The Hospitality Sales and Marketing Association International) concluded in a recent blog post, one of the most pressing issues facing hotel marketers is the internal stakeholder communication and awareness about digital marketing. And in its recommendations, it suggests that if you are a hotel digital marketer, there are two simple things you can do […]