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Category Archives: Ancillary Revenue

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Sep132026

The Ancillary Revenue Playbook: What Hotels Can Steal From Airlines (And What They Can’t)

Ancillary Revenue, Distribution Trends 2026, Hotel Brand PartnershipsSeptember 13, 2026

IdeaWorksCompany’s 2026 Yearbook of Ancillary Revenue landed with a number that should have every hotel commercial director sitting up straight:…

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Aug262026

Zero Click, Zero Booking: How AI Overviews Are Starving Hotels and Wellness Brands Alike

Ancillary Revenue, Distribution Channels, Hotel Brand PartnershipsAugust 26, 2026

Ask an AI search engine for the best boutique hotel for a wellness weekend in the Cotswolds, or the best…

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Aug232026

What CAMO’s $4 Million Room Service Round Really Signals for Hotel Brand Partnerships

Ancillary Revenue, Distribution Strategy, Distribution Trends 2026August 23, 2026

This week, CAMO Hospitality closed a $4 million seed round to expand its hotel-branded room service platform beyond the 60-plus…

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Aug172026

What the Tripadvisor-Viator-Airbnb Deal Really Signals for Hotel Commercial Strategy

Distribution Trends 2026, Ancillary RevenueAugust 17, 2026

On 11 August 2026, Tripadvisor Group and Airbnb announced that a selection of Viator’s tours, activities and attraction tickets –…

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Jul242026

Beyond the Lobby: 15 Trends Defining the $40-Billion Golden Era of Branded Residences

Ancillary Revenue, Distribution Trends 2026, Hotel Brand PartnershipsJuly 24, 2026

Imagine a lifestyle where the impeccable service of a five-star hotel doesn’t end at the check-out desk, but begins at…

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Jul232026

How Europe’s Luxury Hotels Manage Wellness and Lifestyle Brand Partnerships

Ancillary Revenue, Distribution Trends 2026, Hotel Brand PartnershipsJuly 23, 2026

Ask a commercial director at a European luxury hotel where their next point of margin growth is coming from, and…

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