The Best Rate Guarantee Is Dying – Why Hotel Chains Are Walking Back Their Price Promises
Two hotel chains updated their best rate guarantee terms in the same week this August. That is not a coincidence,…
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Zero-Click, Full Risk: Why Hotel Direct Distribution Needs a New Playbook
Every commercial director I speak to has now seen the same chart: organic sessions to the brand website sliding month…
23 Ways Wellness and Lifestyle Brand Partnerships Are Enhancing the Luxury Guest Experience
We are entering a transformative era of travel, one in which every journey must be optimised – technologically, personally and…
20 Ways Luxury Hotels Can Partner with Fitness, Performance and Recovery Brands
The wellness economy hit a record $6.8 trillion in 2024, growing 7.9% year on year, with wellness tourism alone worth…
Why We Built BrandMatch — and What It Can Do for Your Hotel
There is a conversation that happens in hotels all over the world. A general manager sits across the table from…
The AI Booking Shift: What Token Economics, GEO and Agentic Workflows Mean for Your Direct Revenue
We have spent the last few years discussing the velocity gap in hotel commercial strategy. The 14.9-second mobile load time.…