The Ancillary Revenue Playbook: What Hotels Can Steal From Airlines (And What They Can’t)
IdeaWorksCompany’s 2026 Yearbook of Ancillary Revenue landed with a number that should have every hotel commercial director sitting up straight:…
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Zero Click, Zero Booking: How AI Overviews Are Starving Hotels and Wellness Brands Alike
Ask an AI search engine for the best boutique hotel for a wellness weekend in the Cotswolds, or the best…
Beyond the Lobby: 15 Trends Defining the $40-Billion Golden Era of Branded Residences
Imagine a lifestyle where the impeccable service of a five-star hotel doesn’t end at the check-out desk, but begins at…
How Europe’s Luxury Hotels Manage Wellness and Lifestyle Brand Partnerships
Ask a commercial director at a European luxury hotel where their next point of margin growth is coming from, and…
20 Ways Luxury Hotels Can Partner with Fitness, Performance and Recovery Brands
The wellness economy hit a record $6.8 trillion in 2024, growing 7.9% year on year, with wellness tourism alone worth…
Why We Built BrandMatch — and What It Can Do for Your Hotel
There is a conversation that happens in hotels all over the world. A general manager sits across the table from…