Bleisure Travel: Essential Foundations for Your Hotel
The fusion of business and leisure travel presents a significant opportunity for hotels to capture extended stays and increased revenue. This foundational course examines the fundamentals of bleisure travel, its impact on hotels, and practical approaches to adapt your property.
Direct Bookings: Maximising Value for Your Hotel
This short course provides a clear overview on direct bookings, how to define it and why it matters so much to hotels. It also provides an overview of the core elements that make up a direct booking strategy as well as some of the technology elements that support it.
Strengthening Your Hotel’s Direct Channel: Elements Driving Results
Enhance your hotel’s direct channel performance by understanding the essential elements that drive bookings and build guest relationships. Discover practical approaches to create compelling value propositions and learn how technology, marketing, and pricing work together.
Cracking the Numbers: The True Cost of OTA Bookings
Ever feel like you’re winning the online booking battle but losing on the profit front? Those glowing OTA booking numbers might be hiding a critical truth about your hotel’s financial health. In hospitality, success isn’t measured by bookings made, but by the revenue you keep.
Staying in Control: Mastering Rate Monitoring with Wholesalers
Imagine a high-stakes game of digital hide and seek, where millions of dollars hang in balance. Welcome to the intricate world of hotel rate control – a critical challenge that keeps hotel commercial teams awake at night. This short course focuses specifically on Wholesalers.
Measuring Direct Channel Success: A Data-Driven Approach
This course provides a comprehensive framework for measuring and analysing your hotel’s direct channel performance across value proposition, promotions, packages, and email marketing initiatives.
Measuring Guest Loyalty: Analytics that Drive Revenue
This course examines how to measure and analyse true guest loyalty beyond traditional programme metrics. You’ll discover specific approaches to track behavioural patterns, value indicators, and engagement metrics that reveal genuine guest commitment.
Hotel Corporate Sales: From RFP’s to Revenue
This foundational course provides an overview of hotel corporate sales, focusing on essential Request for Proposal (RFP) processes, TMC relationships, and GDS distribution. You’ll discover practical approaches to position your property effectively in the corporate marketplace and more.