Facebook a waste of time for hoteliers?

Now this wouldn’t be the first time that someone had that thought – particularly when one reflects on the amount of time many of us spend on social networks. However this question is to do with the social media activities of a hotel on Facebook and the results it produces in terms of visits to the hotel brand website and OTA’s.

According to the latest PhoCusWright data, only 3.5% of traffic to OTA and hotel websites comes from social networks like Facebook and Twitter. Ok – this data is from the US, but we ought to question time spent on Facebook marketing efforts and returns. We believe that Facebook marketing has a role to play; however the budget and time allocation versus results need to be better understood.

If you are looking to ramp up your Facebook marketing actions, this article will help. Here is the core message.

“Stop: Do you use Facebook yourself?

If not you need to either start using it personally, or rope in a 20 or 30-something member of staff/family that lives on this platform. Understanding the grammar of this platform is essential to gaining traction.”




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