Why Google Hotel Finder?
Hotel Finder is Google’s solution to control and optimise travel search. Google Hotel Finder listings are usually displayed above standard search results. It is becoming increasingly important for your hotel to have a prominent listing with many reviews in order to stand out for local searches.
Google Hotel Finder makes it easier to compare and book hotels across the web. It provides detailed information about the accommodation including photos, virtual tours, map locations and specific features – a one-stop shop for accommodation planning with reservation options.
What is Google Hotel Finder?
Hotel Finder is not an Online Travel Agency (OTA). All bookings from Hotel Finder get completed either on the hotel website or an OTA website.
- Sort hotels by price, location or user rating
- Review accurate and detailed information about your hotel
- View location information with a detailed area map
- Bookmark to keep track of top choices
- Connect directly with hotels or OTA’S to make a reservation or ask a question.
How to use Hotel Finder?
Step One – Set up a Google Local Business Page
Google gets a hotel’s marketing content, including descriptions, photos, and videos from your property’s Google local listing. So if you don’t have one already, you will need to create one. Make sure you select “Local Business or Place” when setting up your page. Click here to get started
Google populates Google Hotel Finder with up to date information about your hotel’s inventory availability by tapping into Online Travel Agencies. Ensure that your hotel is listed on at least 5 global OTA’s. If your hotel is on the GDS, then OTA listing is secondary.
Step Three – keep your Google Page updated with great content
To list your hotel description, high definition images, location etc, login to your Google Local page and make changes accordingly. These changes will be reflected on Google Hotel Finder over a period of time.
Here are some related Google resources to help: