Metasearch is considered to be one of the biggest digital marketing trends for hoteliers. Metasearch may still be at a nascent stage when compared to traditional search. However reports show that metasearch statistics are showing a progressive trend in recent years and continuing to grow. In this age of technology traditional search is definitely losing its charm, as more and more internet users opt to take advantage of the features of metasearch.
[pullquote]Travel bookers love having the best options out of the widest available offer all in one place[/pullquote]
What does Metasearch mean for hotels?
Metasearch websites act as a lead generation platform that allows bookers to search across multiple online travel agencies to get a ‘ready to compare’ list of results in one place. Kayak was an early starter with Trivago & TripAdvisor the other major players. Selecting an option presented takes you through to the OTA selected.
How does Metasearch work?
A hotel metasearch engine has connectors to many hotel providers from which hotel data is aggregated. A hotel need agreements with each one of these providers, gaining you access to their APIs. Among many functions, the engine should at least be able to request hotel availability from providers (such as Hotels.com, Booking.com, Agoda etc), download and store hotel and destination data, sync and update hotel information and pictures, detect and group same hotels, present aggregated hotel search results in a comprehensive way and much more.
Why all this interest in Metasearch?
Travel bookers love having the best options out of the widest available offer all in one place. A menu with their personal preferences arranged the way they like to see it!
If you are an independent hotel missing out on metasearch, then read through our selection:
Reaching the next spenders – Visibility isn’t just about attracting consumers who want to book a hotel today. It is to be an early adopter of new hotel technologies to keep a finger on the pulse of the next generation guests. It’s education on the future.
Five questions to solve the metasearch dilemma – The rapid growth and changing landscape of metasearch means that the “old” rules of metasearch marketing no longer apply. Marketers are facing many new problems and dilemmas.
Can hotels use metasearch to compete against OTAs? – Many of the traditional metasearch sites have now begun to roll out facilitated booking for hotels. It’s time for hotels to think metasearch not just as a marketing/distribution channel, but also as a conversion tool.
Why the world would end without travel metasearch firms like Kayak – The world of travel, Metasearch and OTA’s are heating up and generating a lot of excitement. If you are a hotelier, it is a fine art of balancing where you really need to be to maximise reach for your hotel.
Metasearch must be used smartly – Metasearch is all the rage in the hotel industry, but just like with any other distribution channel, hotel companies have to use the channel smartly.