Hospitality is one of the industries that are capitalizing seriously from the Internet of Things (IoT).
Undoubtedly, Internet of Things helps in making an enterprise more well-organized and capable. The harmonizing of devices, sensors, and data harmonized into a single system gives rise to context-aware computation and allows the surroundings to react quickly to the ever-growing change, be it in light, temperature, movement or any other factors. This not only brings in several opportunities, but also considerable cost savings, good news for today’s business leaders.
Hospitality is such an industry that can significantly benefit from the confluence of ever-developing digital transformation and IoT. This includes luxury resorts, national brand hotels, and boutique hotels. It’s a very high competitive market today. Though, if the customer has a differentiated and unique experience, it gets spread like a wildfire.
Because of the cutthroat dynamics, almost all types of hospitality environment are looking at how implementing IoT systems can help them improve the customer experience. IoT set up can indeed serve as a crucial competitive differentiator as it has a wide and easily accepted impact on hotels, straddling services including food and beverage, entertainment, guest security, and many others.
So, How IoT works in Hotels?
Internet of Things has numerous use cases and applications. Hotels can employ this technology to deliver the quality integrated services such as tablet controlled devices and automatic triggers, for instance— room curtains opening when visitors walk in. Internet of Things can be used correctly in order to enhance the overall in-room experiences and also to build interactive features at most used areas.
Mobile/ Tablets / App Based In-Room Features
- It allows users to control & adjust the room temperature, instantly access housekeeping and room service, control TV via tablet, check flight information, access city guides, schedule wake-up calls, turn on lighting, and a lot more.
- Hotel information via notification when guest steps-in the hotel.
- Lets guests to find nearby places to visit or communicate with staff.
- App acts like a virtual doorkeeper for guests.
- Automated voice for personal greetings (like good morning, afternoon, evening or night) once guest enters the room.
- On entering of guest in the room, the music plays, curtains open, and climate control switches gets on. Guests can even change settings as per their choice and save their preferences for their next visit.
Room Service Improvements
- Rather than dialing service requests to maintenance department again and again, guests can ping directly to the nearby member of staff’s mobile device.
- Requesting a toothbrush, extra pillows or order meals (and that too without having to pick up the phone).
- Housekeeping staff can know once guests leave their room via body heat-detecting infrared sensors.
IoT across the Hotel
- Elevator plays music as per the total number of passengers.
- In common areas, a sound system can play chosen audio according to the actual time of day — like cheeping birds during the daytime and crickets at nighttime.
- On the entrance of guest in the lobby, a sensor can be used to take pictures and displays tailored kaleidoscope-like digital artwork.
Hotels Leveraging IoT Correctly!
- The Peninsula Hotels
- Four Seasons Hotels & Resorts
- Conrad Hotels & Resorts
- Aria Hotel
- The Chedi
- CitizenM Hotel
Benefits of IoT in Hotels
To Customers: Hotel guests get the flexibility and ease of managing most of their hotel experience from a single device which is quite futuristic and fun.
To Hotel: These technologies assist hotels in offering superior in-room experience and service. Digital interactivity and tracking makes better customer profiling possible. It also gives the flexibility to customize services according to every customer and thus win their loyalties. Hotels also get remarked as innovative and modern, and visitors are then more likely to share their amazing stay experience with their friends and relatives.
Since the resources (such as room heating, temperature control, etc) are automatically optimized and managed as per necessities, there is a significant saving of energy for hotels. The addition of top gadgets management into an easy to use application enables guests to depend on less on hotel staff, which eventually cuts off the human workload. Early birds of this technology will eventually experience an obvious competitive edge.