The Ancillary Revenue Playbook: What Hotels Can Steal From Airlines (And What They Can’t)
IdeaWorksCompany’s 2026 Yearbook of Ancillary Revenue landed with a number that should have every hotel commercial director sitting up straight: across the airlines it tracks, ancillary revenue grew 13.4% in 2025, while total revenue grew just 7.2%. Nearly twice the pace – and not for the first time. Global airline ancillary revenue is now a…
