Almost every hotel seeks ways to increase revenue from meetings and events. But how do you find more group business? You could hire an army of representatives to call on meeting planners, advertise, or you could simply hope that a meeting planner somehow finds your hotel. But hope is not really a strategy. What if you can build and brand your hotel online through specialist OTAs?
Meeting and events affect every part of hotels business – product launches, virtual meetings, sales personnel training, incentive trips etc. Meeting planners are now using online channel outlets to conduct primary research, compare meeting venues and send electronic Request for Proposals. This is fundamentally changing the way meetings industry conducts business.
Firstly ensure that you have your group handling processes well in place. And then reach out to specialist online travel agencies that target groups. Here is a selection worth considering for independent hotels.
Hotelplanner.com is the world’s largest provider of online group hotel bookings and event management services. Hotelplanner.com is listed among the top 50 travel sites in the world and ranked number one in group travel.
Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions.
Provides a platform for hoteliers to increase conversions for conferences and meeting searches globally. Bookers use this website for free and charge no booking fees. List your venue
Bookmeetingroom.com is an online software service provider assisting hotel managers of shared facilities to provide self administration and booking for meeting room facilities to staff within enterprise centers, service offices and private corporate offices.
Group travel suppliers can easily advertise through their website or through print edition.
Triporama provides a free website that makes it fun and easy to plan a group trip with friends and family.