Is your hotel missing out on Bleisure travellers?

A Bleisure traveller is someone who is on business but plans some leisure activities – it could be visiting sights or meeting with friends at the destination. Or vice versa, it could be a traveller who is on holiday but needs to keep an eye on their business by checking e-mails or hop onto a conference call before they head to the beach.

Are you thinking that this is nothing new? You’d be right to think so! So what has changed and why treat them as yet another (albeit rather trashy sounding) segment? The reason is simple – they have money and seek hotels that meet their multiple requirements.

Is your hotel targeting Bleisure travellers
How to cater to bleisure traveller ?

This presents a new opportunity for hotels to communicate to this segment creatively.  A simple variation is to create business and leisure packages on the hotel website combining these possibilities.

Bleisure combines mixed influences. They can include personal goals ie business & leisure, employer’s goal or travel companion’s goal. It can also depend on an inflexible itinerary. The key for the hotel is to provide relevance and help the traveller relate to the experiences possible.

If you are an independent hotel and wondering what you can do to attract this segment, then read through our selection:

Ideas to increase “Bleisure” Hotel Business – Wouldn’t it be your dream to have every traveller extend their reservation? Targeting “Bleisure” business is becoming increasingly popular and more hotels are looking for ways to convert business traveller guests into leisure guests too.

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How to cater to bleisure traveller – The increase in frequency of corporate travel in recent years has resulted in an explosion of requirements to adhere to the habits and quirks unique to this specific group of travellers.

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Targeting bleisure business – The longstanding distinction between business and leisure travellers are blurring. Now hoteliers are looking for ways to identify and reach hybrid customers.

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The new growing segment for Indian business travellers – In a survey conducted by Bridgestreet Hospitality it was found that 83% respondents used their free time on their business trips to explore the city they were visiting

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