Nine ways to measure & analyse hotel group business

Following on from the previous post – what does not get measured does not get done.

So mechanisms should be in place to enable measurement of

  1. Number of group leads received
  2. Source of leads – internal v’s external, types of organisations, geography
  3. Size and requirements
  4. Types of events
  5. Lead time from enquiry to actualisation
  6. Group status and inventory management
  7. Tracking lost business reasons
  8. Analysing business refused
  9. Spotting opportunities – annual events of companies should be tracked


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