These are soft branded collection of hotels and promoted primarily online. Exclusivity is key in most cases and boutique hotels are a key ingredient. Some charge a fee to be part of the collection while others work on an OTA commission model.
- i-escape
- Hip Hotels
- Splendia
- Epoque Hotels
- Mr and Mrs Smith
- Kiwi Collection
- Tablet Hotels
- Prestigia
- Chic Retreats
- Tempting Places
- Secret Places
- Welcome Beyond
- Boutique Hotels
- Stayful
- Britain’s Finest
- Great Small Hotels
- Best Loved
- Hotusa
- Keytel
- Oyo
Smaller groups of hotels who pay a membership fee to be part of an exclusive collection and brand. Fees go towards sales, marketing & distribution activities both online and offline.
- Design Hotels
- Preferred Hotels
- Leading Hotels
- Small Leading Hotels
- World Hotels
- Great Hotels
- Relais & Chateaux
- Arteh Hotels
- Classic International
Online hotel websites that focus on niche areas like wellness, family etc
- Bring Fido
- Booking Gay
- Multicolor
- Access All Rooms
- Park Sleep Fly
- Holiday Extras
- Gullivers Sports Travel
Healing & Wellness
- Trip Tribe
- The Healthy Holiday Company
- Health & Fitness Travel
- Healing Holidays
- Queen of Retreats
- Spa Breaks
- Spa Dreams
- Wahanda
Children & Family OTAs
These include a new breed of websites trying to tackle itinerary planning and booking.
Websites featuring hotels that have been selected by travel guides and travel magazine editors. Not always a booking website.
- Johansens
- Eurocheapo
- Gayot
- Fodors
- Lonely Planet
- Rough Guide
- Sawdays
- Frommers
- Good Hotel Guide
- Tatler
- Travel + Leisure
- Conde Nast Traveller
- Time Out
- Luxury Travel Magazine
- Monocle
- Lux city guides
- Globalista
- Cool Places
A relatively new trend where media brands align themselves with selected hotels. These hotels are then co-branded and promoted. In other instances it is a collection of curated experiences.
- Unique Lodges of the World (National Geographic)
- Discovery Hotels (Discovery Channel)
- Afar Hotels (Afar magazine)
- Outside Go (Outside Magazine)
- Times Journeys (New York Times)
- Travel + Leisure Journeys (Travel + Leisure)
- Voyages (Conde Nast Traveller)
Looking forward to increasing business through a wider reach
Thanks Sachin.
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