Top OTAs in India 2026: The Hotel Distribution Guide

Updated for 2026Last updated 7 October 2026 · First published October 2019

The top OTAs for hotels in India in 2026 are MakeMyTrip and its sister brand Goibibo, followed by Booking.com, Agoda, EaseMyTrip, Cleartrip, Yatra and ixigo, with Airbnb leading in alternative accommodation. One group still sets the terms – MakeMyTrip booked $10.4 billion of travel in its 2026 financial year – but the challengers have changed shape since we first published this list in 2019, and so have the rules on parity.

So this is no longer a simple directory. Back in 2019 the question was “which Indian OTAs should my hotel be listed on?” Today the better question is how much of your Indian demand you are prepared to rent from one marketplace, and at what cost.

Let’s look at who matters, how big the market really is, what has changed and what a hotel commercial team should do about it.

For a hotel selling to Indian travellers, these are the online travel agencies that matter, in rough order of hotel importance:

1. MakeMyTrip and Goibibo – the domestic market leader, one group with two brands, plus redBus for intercity coach travel.
2. Booking.com – the strongest international OTA for inbound and outbound stays, and a serious domestic player in the major cities.
3. Agoda – Booking Holdings’ Asia specialist, growing fastest in secondary and emerging destinations.
4. EaseMyTrip – flight-led, but now pushing hard into hotels and holidays.
5. Cleartrip – owned by Flipkart and still loss-making, using Flipkart’s customer base to grow hotels.
6. Yatra – listed in India, with a corporate travel bias.
7. ixigo – rail, bus and flight-led, and a fast-growing source of Tier-2 and Tier-3 demand.
8. Airbnb – not a hotel OTA, but increasingly the competitor for leisure stays, especially villas and homestays.

OYO, operating through its parent PRISM, sits outside this list. It is a hotel brand and franchise operator with its own booking platform, and it competes with OTAs for the same budget hotel owners. We cover it below.

If you only take one thing from this list, make it this: the Indian market is not fragmented in the way Europe is. One group dominates domestic hotel distribution, and every channel decision you make in India starts from that fact.

India’s travel market was worth $41.7 billion in gross bookings in 2025, according to Phocuswright’s India Travel Market Essentials 2026, and 57% of it – about $24 billion – was booked online.

2025 was a flat year. The market grew just 1%, held back by operational problems at major airlines, while domestic travel kept accommodation and car rental growing. Phocuswright expects a sharp rebound to $47.2 billion in 2026, with online penetration rising to 62%, and the market reaching $59.1 billion by 2029.

Two points matter for hotels. First, India is still only just past the halfway mark online. Compare that with the UK or US, where online booking is the norm for hotels, and the runway for OTAs is obvious – so is the cost if you don’t build your own direct channels while the habit is still forming.

Second, the growth is domestic. Indian travellers exploring their own country are filling hotels in places that barely registered on a distribution plan five years ago. That is exactly where the OTAs are investing their supply teams.

MakeMyTrip remains the default hotel channel in India. In the year to March 2026 the group booked $10.4 billion of gross bookings, up 10.4% in constant currency. Hotels and packages accounted for about $2.66 billion of that, growing faster than the group as a whole at 14.8%. When air travel slowed in 2025, it was hotels that carried the business.

Two developments since our 2019 list change how you should think about it.

Ownership is now more Indian

In June 2025 MakeMyTrip raised more than $2.5 billion to buy back shares from Trip.com Group, cutting the Chinese group’s voting power from 45.34% to 19.99% and its board seats from five to two, as reported by PTI. Trip.com is still a large shareholder, but MakeMyTrip now sets its own course.

AI is becoming the front door

MakeMyTrip’s AI assistant, Myra, now handles more than 50,000 conversations a day in eight languages, and more than 45% of its queries come from Tier-2 and smaller cities. In February 2026 the company announced a collaboration with OpenAI to turn open-ended requests into bookable hotel and flight options.

Don’t you think that should worry hotel marketers more than any commission rate? When a traveller in Indore asks an assistant for “a quiet family hotel near the beach in Goa under ₹8,000”, the assistant chooses the shortlist. If your content, photos and rates are weak inside MakeMyTrip, you are not on it.

We cover MakeMyTrip’s commission structure, corporate arm myBiz and its market position in detail in our essential guide to MakeMyTrip.

Our 2019 list left out the international OTAs. That made sense then. It doesn’t now.

Booking.com

Booking.com is the channel that connects Indian hotels with inbound international demand and Indian travellers going abroad, and it is strong in the metros and leisure hubs domestically. It is also the OTA most hotels in India will negotiate parity with – more on that below.

Agoda

Agoda calls India one of its fastest-growing markets globally and says it is adding more accommodation supply there each year than in any other market. Its focus is deliberate: secondary and emerging destinations. In the first quarter of 2026, Gangtok, Guwahati and Cherrapunji all grew by more than 50% on Agoda, and Puducherry and Ooty by more than 60%, according to the company. If your hotel is outside the big six cities, Agoda deserves more attention than its brand awareness in India suggests.

Airbnb

Airbnb’s origin net nights booked from India grew 60% year on year in the second quarter of 2026, and first-time bookers more than doubled, reports Asian Hospitality. For resort and leisure hotels, Airbnb is now a real competitor for family and group stays, particularly villas and homestays in hill stations and Goa.

Every one of these was built on flights or ground transport. Every one of them now wants hotels, because that is where the margin is.

EaseMyTrip

EaseMyTrip booked ₹8,376 crore of gross booking revenue in FY26. Hotels are its growth engine: in the fourth quarter, room nights booked rose 95% year on year to 5.52 lakh – more than 6,000 a day – and hotels and holidays revenue rose 148%, reports The Tribune. Its board has approved a ₹500 crore fundraise to push further into hotels, holidays and international markets.

Cleartrip

Flipkart bought Cleartrip in 2021. Its FY25 accounts show net revenue of ₹169.3 crore against ₹608.2 crore spent on discounts and cashbacks, and a loss of ₹651 crore, according to Entrackr. Management describes Cleartrip as roughly the fourth player in hotels and is targeting break-even in early 2027 by growing non-air categories from about a fifth of revenue to 45%. Expect it to buy hotel share with promotions – useful for filling gaps, expensive if you let it set your price.

Yatra

Yatra’s planned merger with Ebix was called off in 2020. The Indian-listed business reported FY26 revenue of ₹1,006.51 crore and a net profit of ₹46.81 crore, up 28%, although its March quarter weakened. Its corporate travel business makes it most relevant to business hotels in the metros.

ixigo

ixigo listed on the Indian stock exchanges in 2024 and grew FY26 revenue 34% to ₹1,228 crore on gross transaction value of ₹18,692.7 crore, according to its results release. It is built on trains, buses and flights, and its audience is heavily Tier-2 and Tier-3. Its AI handled 4.35 million customer queries in the last quarter alone. For hotels in pilgrimage towns and secondary cities, it is a channel worth watching.

Where OYO fits

OYO’s parent, PRISM, received SEBI approval in 2026 for a ₹6,650 crore IPO and is targeting a $7–8 billion valuation, reports Business Today. It is not an OTA, but for budget and mid-scale independent owners it is still the alternative pitch to listing on the OTAs: a brand, a platform and distribution in exchange for a share of revenue.

In October 2022 the Competition Commission of India ruled that MakeMyTrip-Goibibo had abused its dominant position, including through wide parity clauses that stopped hotels offering lower rates elsewhere, and fined the group ₹223 crore. OYO was fined ₹169 crore in the same case. Both penalties went to appeal.

Here is the uncomfortable part. Wide parity is prohibited for the market leader in India, yet MediaNama found in August 2025 that Booking.com’s Indian partner terms still asked for “the same or better rates, conditions and availability” than other channels. Europe has moved to ban parity for gatekeepers. India has a ruling but little active enforcement.

Commission is the other half of the equation. As we set out in our MakeMyTrip guide, standalone hotels typically pay well above the 15–25% that chains negotiate, before you add promotional programmes and payment costs. Run your own numbers through our OTA cost calculator – the true cost of an OTA booking is rarely the headline commission.

If you want the wider picture on whether parity still means anything, read Beat, Meet, Lose, Repeat.

When we first published this guide in October 2019, the story was consolidation. Seven years on, these are the changes that matter:

• The regulator stepped in. The CCI’s 2022 ruling made wide parity clauses a live legal issue in India.
• Ownership shifted. Flipkart bought Cleartrip in 2021, and MakeMyTrip reduced Trip.com’s stake in 2025.
• Deals fell through. Yatra’s merger with Ebix was terminated in 2020 – Yatra is now listed in India.
• ixigo grew up. The metasearch site from our 2019 list is now a listed company selling travel directly.
• Hotels became the prize. Every flight-led OTA – EaseMyTrip, Cleartrip, ixigo – is now chasing hotel margin.
• AI arrived. MakeMyTrip, ixigo and Agoda are all putting conversational AI between the traveller and the hotel list.

So what should a hotel commercial leader do on Monday?

Treat MakeMyTrip as infrastructure, not a channel. You will almost certainly need it. Invest in content, photos and reviews there as you would on your own website, because that is where AI assistants are choosing shortlists.

Build a deliberate second channel. Over-dependence on one marketplace is a negotiating weakness. Choose Booking.com or Agoda based on where your demand comes from: international and metro business, or domestic leisure and secondary destinations.

Use the challengers tactically. EaseMyTrip and Cleartrip are funding growth with discounts. Use them to fill need periods, with clear rate fences, and watch what their promotions do to your rate integrity.

Know your rights on parity. Read your contracts. If a clause stops you offering a better rate on your own website, take advice – the CCI ruling exists for a reason.

Start the direct conversation now. With online penetration heading past 60%, the habits of India’s next hundred million online travellers are being formed this year. Don’t you think it’s worth making sure some of them form around your brand, rather than someone else’s app?

India is not a market to approach with a European distribution playbook. The concentration is higher, the growth is faster and the AI shift is happening at scale. Are you ready to plan for it?

Which is the biggest OTA in India?

MakeMyTrip is the biggest online travel agency in India. Together with its sister brands Goibibo and redBus, the group booked $10.4 billion of gross bookings in the year to March 2026, of which about $2.66 billion was hotels and packages. No other Indian OTA comes close in hotel volume.

Which OTA is best for hotels in India?

For domestic demand, MakeMyTrip and Goibibo are essential for most hotels. Booking.com is the strongest for international guests and metro business, and Agoda is growing fastest in secondary and emerging destinations. The best mix depends on your guest profile, so choose a primary and a deliberate second channel rather than listing everywhere at once.

Are rate parity clauses legal in India?

In 2022 the Competition Commission of India ruled that MakeMyTrip-Goibibo’s wide parity clauses were anti-competitive and fined the group ₹223 crore, a decision that went to appeal. Enforcement since has been limited, and some OTA contracts still ask for equal or better rates than other channels. Hotels should review their contracts and take legal advice.

What commission do OTAs charge hotels in India?

Commission on the major Indian OTAs typically ranges from about 15% for chain hotels with negotiated terms to well over 25% for independent hotels, before visibility programmes, promotions and payment costs. The effective cost is usually higher than the headline rate, so calculate the full cost of acquisition for each channel.

• MakeMyTrip, Fiscal 2026 fourth quarter and full year results (19 May 2026) – https://investors.mmtcdn.com/MMYT_Earnings_Release_8fdc23d364.pdf
• Hotel News Resource, India Travel Market Slows in 2025 as Higher Fares Drive Forecast Rebound (Phocuswright, September 2026) – https://www.hotelnewsresource.com/article143047.html
• The Week / PTI, MakeMyTrip to raise over USD 2.5 bn to cut Trip.com’s stake (18 June 2025) – https://www.theweek.in/wire-updates/business/2025/06/18/dcm7-biz-makemytrip-repurchase.html
• T2 Online, MakeMyTrip partners with OpenAI to strengthen AI-led travel planning (18 February 2026) – https://t2online.in/tech/tech-news/makemytrip-partners-with-openai-to-strengthen-ai-led-travel-planning/2003699
• Agoda expands India operations (2026) – https://askfuzz.ai/discover/news/companies/agoda-expands-india-operations-amid-travel-disruptions
• Asian Hospitality, Airbnb India bookings rise 60 percent in Q2 (11 August 2026) – https://www.asianhospitality.com/airbnb-india-bookings-q2-60-percent/
• The Tribune, EaseMyTrip posts 8.9 per cent YoY revenue growth in Q4 FY26 (31 May 2026) – https://www.tribuneindia.com/news/business/easemytrip-posts-8-9-per-cent-yoy-revenue-growth-in-q4-fy26-highlights-vision-2030-roadmap/
• Entrackr, Cleartrip spent Rs 608 Cr on discounts and cashbacks for Rs 169 Cr net revenue in FY25 (3 October 2025) – https://entrackr.com/fintrackr/cleartrip-spent-rs-608-cr-on-discount-and-cashbacks-for-rs-169-cr-net-revenue-in-fy25-10525523
• CXO Digital Pulse, Cleartrip targets early-2027 breakeven by expanding beyond flights (20 July 2026) – https://www.cxodigitalpulse.com/cleartrip-targets-early-2027-breakeven-by-expanding-beyond-flights/
• Ascendants, Yatra FY26 results (23 May 2026) – https://ascendants.in/industry_events/yatra-fy26-results-net-profit-revenue-q4-performance/
• PhocusWire, Ebix-Yatra acquisition cancelled (2020) – https://www.phocuswire.com/ebix-yatra-acquisition-cancelled
• ixigo, FY26 results media release (21 May 2026) – https://nsearchives.nseindia.com/corporate/IXIGO_21052026175538_Regulation_30_Media_Release_21052026.pdf
• Business Today, Oyo parent Prism gets SEBI nod for ₹6,650 crore IPO (June 2026) – https://www.businesstoday.in/amp/markets/ipo-corner/story/oyo-parent-prism-gets-sebi-nod-for-rs6650-cr-ipo-eyes-7-8-bn-valuation-534541-2026-06-02
• Inc42, NCLAT stays CCI’s ₹169 crore penalty on OYO (2022) – https://inc42.com/buzz/nclat-stays-ccis-inr-169-cr-penalty-on-oyo
• MediaNama, India, the EU and Booking.com’s price parity clauses (August 2025) – https://www.medianama.com/2025/08/223-india-eu-booking-com-price-parity-lawsuit/