Are you spying on your hotel competition?
Are you? If not shouldn’t you be spying? In a healthy way of course – not the James Bond cloak and dagger stuff. How else will you learn what they are up to? And learn from their best practices? So if […]
White Sky Hospitality
8 great (and free) marketing tools for your hotel
As a marketer for independent hotels, one needs to be quite resourceful to make the most out of every marketing dollar. Here are some excellent tools that can help you with some of your hotel marketing. Creating content for social […]
Designing a new hotel website? Don’t miss this 18 point check-list!
Designing a new website is a critical element of your hotel’s marketing strategy. Very often though, it is a minefield of sifting through web design companies who do not understand the key requirements of a hotel’s online booking strategy. Here […]
6 New Ways to Market Your Hotel with Google
Google has a mighty say in all things online. And therefore the greatest of impact on maximising hotel bookings. As its product developments speed ahead, it can be difficult for hotels to take time to understand them and maximise benefits. Here […]
Global Hotel Industry Trends 2016
$550 billion US dollars is what the predicted revenue figure for the global hotel industry will be by years end. The industry is booming as evidenced by the sharp rise in revenue in the past few years. In 2009 for […]
Booking.com & Expedia in war of the bots
Chatbots are coming to Booking.com and Expedia and we are sure more OTAs will follow. So what is a chatbot? According to the Guardian, “Chat bots are computer programs that mimic conversation with people using artificial intelligence. They can transform the […]