Zero-Click, Full Risk: Why Hotel Direct Distribution Needs a New Playbook

Every commercial director I speak to has now seen the same chart: organic sessions to the brand website sliding month […]

Everyone’s Panicking About AI and Hotel Bookings. The Data Says Something Else.

Every conference panel this year has the same slide: a funnel in flames, an AI chatbot standing over the wreckage. […]

We have spent the last few years discussing the velocity gap in hotel commercial strategy. The 14.9-second mobile load time. […]

For the past two years, the major hotel groups have all said roughly the same thing about artificial intelligence: it […]

AI fatigue is real. While the hospitality industry buzzes about algorithms and automation, commercial teams are asking a much simpler […]