HEDNA’s State of Distribution 2026: What It Tells Us – and What No Survey Can Yet
HEDNA's State of Distribution 2026 is the most complete benchmark hotel distribution has – more than 270 commercial professionals across […]
AI & the Future of Booking
Zero Click, Zero Booking: How AI Overviews Are Starving Hotels and Wellness Brands Alike
Ask an AI search engine for the best boutique hotel for a wellness weekend in the Cotswolds, or the best […]
Zero-Click, Full Risk: Why Hotel Direct Distribution Needs a New Playbook
Every commercial director I speak to has now seen the same chart: organic sessions to the brand website sliding month […]
Everyone’s Panicking About AI and Hotel Bookings. The Data Says Something Else.
Every conference panel this year has the same slide: a funnel in flames, an AI chatbot standing over the wreckage. […]
The AI Booking Shift: What Token Economics, GEO and Agentic Workflows Mean for Your Direct Revenue
We have spent the last few years discussing the velocity gap in hotel commercial strategy. The 14.9-second mobile load time. […]
How the World’s Biggest Hotel Chains Are Actually Using AI
For the past two years, the major hotel groups have all said roughly the same thing about artificial intelligence: it […]
The $1 Billion Signal: The Hospitality Tech Trajectory to 2030
In the twelve months between April 2025 and March 2026, forty hospitality technology companies raised a combined $1 billion in […]
Distribution Darwinism: Can Hotel Wholesalers Survive the Age of AI?
Hotel wholesalers remain embedded in global travel distribution but face an existential reckoning. I had asked the question 10 years […]
Beyond the Hype: 6 Tactical Ways Hotel Sales Teams Can Use AI to Drive Real Revenue
AI fatigue is real. While the hospitality industry buzzes about algorithms and automation, commercial teams are asking a much simpler […]
Hotel AI Search Readiness Checklist: Role-Based Implementation Guide
AI agents are starting to book hotels, and most properties aren't really ready for this. ChatGPT, Claude, and Google's AI […]