The Ancillary Revenue Playbook: What Hotels Can Steal From Airlines (And What They Can’t)
IdeaWorksCompany's 2026 Yearbook of Ancillary Revenue landed with a number that should have every hotel commercial director sitting up straight: […]
TRevPAR & Ancillary Revenue
Zero Click, Zero Booking: How AI Overviews Are Starving Hotels and Wellness Brands Alike
Ask an AI search engine for the best boutique hotel for a wellness weekend in the Cotswolds, or the best […]
What CAMO’s $4 Million Room Service Round Really Signals for Hotel Brand Partnerships
This week, CAMO Hospitality closed a $4 million seed round to expand its hotel-branded room service platform beyond the 60-plus […]
What the Tripadvisor-Viator-Airbnb Deal Really Signals for Hotel Commercial Strategy
On 11 August 2026, Tripadvisor Group and Airbnb announced that a selection of Viator's tours, activities and attraction tickets – […]
Beyond the Lobby: 15 Trends Defining the $40-Billion Golden Era of Branded Residences
Imagine a lifestyle where the impeccable service of a five-star hotel doesn’t end at the check-out desk, but begins at […]
How Europe’s Luxury Hotels Manage Wellness and Lifestyle Brand Partnerships
Ask a commercial director at a European luxury hotel where their next point of margin growth is coming from, and […]
23 Ways Wellness and Lifestyle Brand Partnerships Are Enhancing the Luxury Guest Experience
We are entering a transformative era of travel, one in which every journey must be optimised – technologically, personally and […]
20 Ways Luxury Hotels Can Partner with Fitness, Performance and Recovery Brands
The wellness economy hit a record $6.8 trillion in 2024, growing 7.9% year on year, with wellness tourism alone worth […]
Why We Built BrandMatch — and What It Can Do for Your Hotel
There is a conversation that happens in hotels all over the world. A general manager sits across the table from […]
RevPAR Is Lying to You — and It’s Costing You More Than You Think
Here is a question worth sitting with. Two hotels. Same market. Same comp set. Same RevPAR. One is thriving — […]