Aerial view of an overwater hotel villa, illustrating hotel rate parity issues around the world

Rate Parity & Pricing, Deep Dive, Distribution Strategy, Distribution Trends 2026

Hotel Rate Parity Issues in 2026: What’s Changed, What It Costs and How to Fix It

Vineeth Purushothaman / October 8, 2026

Explore the interactive map: parity rules country by country ↓ The biggest hotel rate parity issues in 2026 are commercial, […]

City skyline at blue hour with hotel and office towers lit up

Distribution Strategy, AI & the Future of Booking, Deep Dive

HEDNA’s State of Distribution 2026: What It Tells Us – and What No Survey Can Yet

Vineeth Purushothaman / October 3, 2026

HEDNA's State of Distribution 2026 is the most complete benchmark hotel distribution has – more than 270 commercial professionals across […]

Empty boardroom with a long wooden table and chairs, ready for a commercial strategy meeting

Commercial & Revenue Management, Deep Dive, Distribution Strategy

From Revenue Manager to Commercial Leader: How Revenue Management Is Evolving Into Hotel Commercial Strategy

Vineeth Purushothaman / September 24, 2026

Revenue management is not disappearing – it is being promoted. As AI takes over the high-volume pricing decisions, the discipline […]

Soft Brands & Franchising, Deep Dive, Distribution Strategy

The Anatomy of a Soft Brand: Inside Hospitality’s Fastest-Growing Distribution Play

Vineeth Purushothaman / September 23, 2026

Soft brand room growth is running at nearly ten times the pace of flagged brands. What owners actually buy for 11–13% of rooms revenue, why the majors can’t stop signing them, and where Europe’s underpenetrated markets fit in.

TRevPAR & Ancillary Revenue, Deep Dive, Distribution Trends 2026, Hotel Brand Partnerships, Playbook

The Ancillary Revenue Playbook: What Hotels Can Steal From Airlines (And What They Can’t)

Vineeth Purushothaman / September 13, 2026

IdeaWorksCompany's 2026 Yearbook of Ancillary Revenue landed with a number that should have every hotel commercial director sitting up straight: […]

Rate Parity & Pricing, Deep Dive, Direct Bookings, Distribution Trends 2026

The Best Rate Guarantee Is Dying – Why Hotel Chains Are Walking Back Their Price Promises

Vineeth Purushothaman / September 1, 2026

Key sources Hilton 20 Aug 2026 changes: loyaltylobby.com/2026/08/21/hilton-further-limits-its-best-rate-guarantee-program-effective-august-20-2026/ ; travelpointspro.net/post/hilton-best-rate-guarantee-changes-2026 ; hilton.com/en/p/price-match-guarantee/ Hilton tree-donation denial: loyaltylobby.com/2025/11/10/hilton-honors-denies-price-match-claim-over-tree-donation-on-slh-booking/ Marriott: marriott.com/online-hotel-booking.mi ; help.marriott.com/s/topic/0TOd80000000KOXGA2/best-rate-guarantee-brg […]