Zero Click, Zero Booking: How AI Overviews Are Starving Hotels and Wellness Brands Alike
Ask an AI search engine for the best boutique hotel for a wellness weekend in the Cotswolds, or the best […]
Distribution Channels
Everyone’s Panicking About AI and Hotel Bookings. The Data Says Something Else.
Every conference panel this year has the same slide: a funnel in flames, an AI chatbot standing over the wreckage. […]
The Lean European Hotel Social Playbook: What Actually Works in 2026
Here is a prioritised, actionable guide to social media channel selection, platform changes, monetisation strategy, and direct-booking activation for the […]
TikTok Marketing for Hotels: The Complete 2026 Guide
TikTok has stopped being a content-only platform for hotels and become a measurable distribution channel — and most of the […]
Distribution Darwinism: Can Hotel Wholesalers Survive the Age of AI?
Hotel wholesalers remain embedded in global travel distribution but face an existential reckoning. I had asked the question 10 years […]
Amex GBT’s potential sale signals seismic shifts in corporate travel
The world's largest travel management company exploring a sale just three months after completing a major acquisition represents a critical […]
Why Your Hotel Website Isn’t Showing Up in AI Search Results (And How to Fix It)
The way travellers find and book hotels has shifted dramatically over the past year. AI-powered search results now influence how […]
Hotel Distribution’s New Battlefield: When OTAs Become Lifestyle Marketplaces
Could the hotel industry be sleepwalking into its next existential crisis? Airbnb isn't just about apartments anymore. Booking.com isn't just […]
Hotel Distribution Channel Audit: What You Don’t Know IS Hurting You
How effectively are you managing your distribution channels? In today's dynamic hotel landscape, your distribution strategy can make or break […]
Beyond Rate Loading: How OBTs Are Reshaping Hotel-Corporate Relationships
I have always been intrigued by the less known evolution of the corporate Online Booking Tool (OBT) and decided to […]