Distribution Trends 2023
Trend 18: Availability of actionable data insights improves despite fractured nature of distribution ecosystems
Our industry, with its complex ecosystems, multiple stakeholders and high staff turnover, has struggled to develop an actionable approach to […]
Trend 17: Property Management Systems (PMSs) aim to conquer new frontiers
PMSs are at the centre of many industry conversations and debates. I’ve rarely come across a “perfect PMS”. It never […]
Trend 16: There are glimmers of change for booking groups online
For many hotels, large and small groups form an important segment in their business mix. The most widely accepted definition […]
Trend 15: Companies seek an edge with new-age Travel Booking Platforms
Despite higher airfares and room rates, a Morgan Stanley survey of 100 global corporate travel managers found that many respondents […]
Trend 14: Content distribution beyond Availability, Rates & Inventory (ARI) still lags behind but hope on the horizon
As an industry, we’re obsessed with rates and parity – and while there has been more of a focus on […]
Trend 13: Range of new marketplace models linking supply & demand, especially with Long Tail
Hotels often struggle with the long tail of travel. The larger demand partners among OTAs, wholesalers and tour operators are […]
Trend 12: Legacy distribution technology is being challenged by new players, but they still have a long way to go
The total cost of distribution is increasingly in the spotlight. As hotels face higher operating costs and inflationary pressures, more […]
Trend 11: Artificial intelligence (AI) as a service & AI-driven marketing offers new potential
Although there is no single definition of AI, it’s best understood as machines that simulate the thought processes of human […]
Trend 10: Voice & Chatbot commerce starts making an impact
We’ve had Alexa, Siri, Cortana and Google Assistant for a while. Expedia has shown in this video how it works […]










