The Ancillary Revenue Playbook: What Hotels Can Steal From Airlines (And What They Can’t)
IdeaWorksCompany's 2026 Yearbook of Ancillary Revenue landed with a number that should have every hotel commercial director sitting up straight: […]
Hotel Brand Partnerships
Zero Click, Zero Booking: How AI Overviews Are Starving Hotels and Wellness Brands Alike
Ask an AI search engine for the best boutique hotel for a wellness weekend in the Cotswolds, or the best […]
What CAMO’s $4 Million Room Service Round Really Signals for Hotel Brand Partnerships
This week, CAMO Hospitality closed a $4 million seed round to expand its hotel-branded room service platform beyond the 60-plus […]
Beyond the Lobby: 15 Trends Defining the $40-Billion Golden Era of Branded Residences
Imagine a lifestyle where the impeccable service of a five-star hotel doesn’t end at the check-out desk, but begins at […]
How Europe’s Luxury Hotels Manage Wellness and Lifestyle Brand Partnerships
Ask a commercial director at a European luxury hotel where their next point of margin growth is coming from, and […]
23 Ways Wellness and Lifestyle Brand Partnerships Are Enhancing the Luxury Guest Experience
We are entering a transformative era of travel, one in which every journey must be optimised – technologically, personally and […]
20 Ways Luxury Hotels Can Partner with Fitness, Performance and Recovery Brands
The wellness economy hit a record $6.8 trillion in 2024, growing 7.9% year on year, with wellness tourism alone worth […]
Why We Built BrandMatch — and What It Can Do for Your Hotel
There is a conversation that happens in hotels all over the world. A general manager sits across the table from […]
15 plug-and-play wellness partnership ideas for luxury hotel ancillary revenue
The luxury hospitality sector is currently navigating a fundamental transition from a room-centric business model to a holistic guest-experience ecosystem. […]
From RevPAR to TRevPAR: Building Ancillary Revenue Through Wellness Partnerships
Ancillary revenue from wellness partnerships and non-room services can contribute 10-30% of total hotel revenue across the luxury segment, with […]