Beyond Points and Tiers: How Eight Hotel Giants Are Rebuilding Loyalty
In our previous analysis of the state of hotel loyalty in 2025, we examined the foundational shifts reshaping the industry—subscription […]
Hotel Loyalty
The State of Hotel Loyalty 2025: Trends, Challenges, and Strategic Opportunities
The hotel loyalty landscape is undergoing its most significant transformation since the introduction of frequent guest programmes in the 1980s. […]
Breaking the Mould: How Accor Is Reimagining Hotel Loyalty Economics
The subscription economy is projected to reach $1.5 trillion by 2025. Accor, with its global ALL Accor+ launch, is betting […]
The Hidden Economics of Hotel Loyalty – Who Really Profits From Your Points?
The loyalty programme game has fundamentally changed. What started as simple frequent-stay incentives has evolved into sophisticated revenue engines that […]
Why Hotel Loyalty Has Become the Industry’s Greatest Tension Point
Hotel loyalty programmes have quietly become the hospitality industry's most lucrative battleground. Whilst guests debate whether their elite status means […]