The Ancillary Revenue Playbook: What Hotels Can Steal From Airlines (And What They Can’t)
IdeaWorksCompany's 2026 Yearbook of Ancillary Revenue landed with a number that should have every hotel commercial director sitting up straight: […]
Playbook
Zero-Click, Full Risk: Why Hotel Direct Distribution Needs a New Playbook
Every commercial director I speak to has now seen the same chart: organic sessions to the brand website sliding month […]
23 Ways Wellness and Lifestyle Brand Partnerships Are Enhancing the Luxury Guest Experience
We are entering a transformative era of travel, one in which every journey must be optimised – technologically, personally and […]
The New Travel Playbook: Five Trends Reshaping Bookings – and Hotel P&Ls
Every quarter brings a fresh batch of "travel trends" reports, and most of them tell hoteliers very little they didn't […]
The Lean European Hotel Social Playbook: What Actually Works in 2026
Here is a prioritised, actionable guide to social media channel selection, platform changes, monetisation strategy, and direct-booking activation for the […]