Commercial planning and strategies at any hotel should start with a commercial audit. And whether you seek a comprehensive audit or a quick audit of certain areas, it is crucial to set clear objectives that align with the hotel’s specific needs and business strategy.
Common objectives include revenue optimisation, cost reduction, market positioning, and improving guest satisfaction. Defining these objectives will provide a roadmap for the audit and guide decision-making throughout the process.
Audits as you can imagine can apply to different areas – from sales effectiveness to measuring digital marketing impact to distribution cost of sales and many more. Once you’re past setting the “big picture” objectives of your audit using the first few checklists, you will find a range of additional checklists we’ve created to help guide your review, and examine different key commercial areas of your hotel.