6 actions for every hotelier on Facebook

Six main highlights are:

1 – Continuously build and engage with your Facebook community

This sounds elementary, but is critical. Engaging and talking with your community on Facebook in a transparent way will build a strong relationship, trust, and loyalty. You will also be able to generate repeat customers and referral business and other potential leads. Facebook can also be used as one of your customer support hub. Use image and videos on your status updates.

2 – Determine the best day and time to post

In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.

You can access your Posts Insights by following the steps below:

  • Go to your Facebook Page.
  • You will see “See Insights” above your Page, click it.
  • You will see your Insights overview from there, find the Posts tab and click it.
  • Hover your mouse on the day you want your post to be scheduled and you will able to see the best hours that your fans are online.

facebook strategy3 – Promote your Facebook Page (free of cost)

  • Ensure that you leverage your existing website traffic by putting social media icons, which redirects to your social media pages.
  • Use your e-mail signature to display your Facebook Page URL.
  • Send out an e-mail blast to let your audience know that your business exists on Facebook

4 – Promote your Facebook Page (Facebook Ads)

You may dislike the idea, but investing a small amount on Facebook ads can help you generate additional leads especially if your targeting is clear.

Facebook ads currently help you create your campaign depending on the results you want to gain:

  • Facebook Page Engagement— Ads that boost your posts and increase likes, comments, shares, video plays, and photo views
  • Facebook Page Likes— Ads to build your audience on Facebook
  • Clicks to Website— Ads to encourage people to visit your website
  • Website Conversions— Ads to promote specific actions for people to take on your website; you’ll need a conversion-tracking pixel to measure your results
  • App Installs— Ads to encourage people to install your app
  • App Engagement— Ads that get more activity on your app
  • Event Responses— Ads to promote your event
  • Offer Claims— Ads to promote offers you created; you’ll need to use an offer you’ve created on Facebook or create a new one

The setup for each ad varies depending on what results you want to see. Below are a few aspects you may want to consider when you set up your ads:

  • Target your desired audience (gender, age, locations). If you use Google Analytics display tracking, you can use the data from there and use it for retargeting.
  • Use an high quality, engaging picture if you’re planning to use Facebook ads for your page or external pages.
  • Use an easy-to-answer or an engaging ad description. The text needs to be easily answerable by Yes or No – those who most likely say “yes” will be converted as your fans. Trust me, this is effective.

Note: You can only use 90 characters for your Facebook ads text/description.

5 – Promote your Facebook page (Create a contest )

People love contest and free giveaways. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in over times more connects than regular posts.

6 – Engage with other Facebook pages

You might want to engage with other Facebook pages using your Facebook page account. Find those Facebook pages where your customers hang out.

Your comment will serve as a link toward your page that can lead to an additional like or following (see below image). You could convert those “likes as fans” into “likes for conversions.”

facebook-link-relationship-buildingSource – Adapted from “Effective Facebook Marketing Strategy” by Roel Manarang.

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