Skip the reports and get straight to the insights! In this episode of “Skip the Reports, Get the Insights,” we uncover the game-changing trends shaping global travel in 2024 and into 2025.
From how long your guests spend planning their trips to the growing shift toward direct bookings, these insights from Criteo’s excellent Winter Travel Trends Report will help you stay ahead of the curve.
Key Highlights:
✅ Asian Travellers: Taking an average of 16 days to book accommodations, with mobile bookings surging by 4% in just one year.
✅ European Travellers: Spending 20% more time planning hotels than flights, leading in sustainable travel, and favouring international destinations.
✅ American Travellers: Booking faster with shorter planning windows and an 8% increase in domestic travel preferences.
✅ Universal Trends: Guests are more price-conscious, with 25% spending more on travel than last year. Direct bookings are on the rise, and reviews are now a make-or-break factor for 63% of travellers.
Actionable Takeaways:
📱 Optimise your mobile booking experience, especially for Asian markets.
💡 Use dynamic pricing: early-bird discounts for Asian/European guests, last-minute deals for Americans.
🏨 Invest in your direct booking channels—offer competitive rates and exclusive perks.
⭐ Prioritise review management: encourage feedback and respond promptly to reviews.
The way people book hotels is evolving, and understanding these trends is the key to filling your rooms in 2024 and beyond. Are you ready to adapt?
👉 Watch now to learn how to attract the right guests at the right time through the right channels!