Distribution intelligence, weekly
Hotel distribution doesn’t stand still – OTA algorithms recalibrate, metasearch keeps reshaping the path to booking, and AI search is quietly rewriting how guests find you at all. This is where we track what’s actually moving the needle, and tell you what to do about it.
The long-form thinking
The pieces that go past the headline – frameworks, teardown analyses, and the strategic thinking behind the trend.
Hotel Rate Parity Issues in 2026: What’s Changed, What It Costs and How to Fix It
8 Oct 2026Explore the interactive map: parity rules country by country ↓ The biggest hotel rate parity issues in 2026 are commercial, not contractual.…
HEDNA’s State of Distribution 2026: What It Tells Us – and What No Survey Can Yet
3 Oct 2026HEDNA's State of Distribution 2026 is the most complete benchmark hotel distribution has – more than 270 commercial professionals across 53 countries,…
From Revenue Manager to Commercial Leader: How Revenue Management Is Evolving Into Hotel Commercial Strategy
24 Sep 2026Revenue management is not disappearing – it is being promoted. As AI takes over the high-volume pricing decisions, the discipline is layering…
The Anatomy of a Soft Brand: Inside Hospitality’s Fastest-Growing Distribution Play
23 Sep 2026Soft brand room growth is running at nearly ten times the pace of flagged brands. What owners actually buy for 11–13% of…
This week, in five
Every week, five stories from across hotel and travel distribution – curated, not aggregated.
5 Stories, Week 40 2026: Booking Holdings Launches Lola – and Gets Paid by Both Sides
4 Oct 20262nd of October 2026: Here are a few of the stories that caught our attention over the week, with some of our…
5 Stories, Week 39 2026: Expedia Plugs Into Meta’s Muse AI Agent
28 Sep 202625th of September 2026: Here are a few of the stories that caught our attention over the week, with some of our…
5 Stories, Week 38 2026: Fliggy’s ‘flyai’ Skill and the Rise of Agentic Booking in China
21 Sep 202621st of September 2026: Here are a few of the stories that caught our attention over the week, with some of our…
Getting the channel mix right
Rate parity, channel cost, wholesale versus retail – the strategic decisions behind where and how you sell.
Hotel Rate Parity Issues in 2026: What’s Changed, What It Costs and How to Fix It
8 Oct 2026Explore the interactive map: parity rules country by country ↓ The biggest hotel rate parity issues in 2026 are commercial, not contractual.…
HEDNA’s State of Distribution 2026: What It Tells Us – and What No Survey Can Yet
3 Oct 2026HEDNA's State of Distribution 2026 is the most complete benchmark hotel distribution has – more than 270 commercial professionals across 53 countries,…
From Revenue Manager to Commercial Leader: How Revenue Management Is Evolving Into Hotel Commercial Strategy
24 Sep 2026Revenue management is not disappearing – it is being promoted. As AI takes over the high-volume pricing decisions, the discipline is layering…
Winning back the booking direct
Brand website conversion, loyalty, and the case for owning more of your own demand.
The Best Rate Guarantee Is Dying – Why Hotel Chains Are Walking Back Their Price Promises
1 Sep 2026Two hotel chains updated their best rate guarantee terms in the same week this August. That is not a coincidence, and if…
Zero-Click, Full Risk: Why Hotel Direct Distribution Needs a New Playbook
5 Aug 2026Every commercial director I speak to has now seen the same chart: organic sessions to the brand website sliding month on month,…
23 Ways Wellness and Lifestyle Brand Partnerships Are Enhancing the Luxury Guest Experience
15 Jul 2026We are entering a transformative era of travel, one in which every journey must be optimised – technologically, personally and financially. As…
Everything, in order
The full archive, most recent first. No curation, no algorithm – just every piece we’ve published.
Hotel Rate Parity Issues in 2026: What’s Changed, What It Costs and How to Fix It
8 Oct 2026Explore the interactive map: parity rules country by country ↓ The biggest hotel rate parity issues in 2026 are commercial, not contractual.…
5 Stories, Week 40 2026: Booking Holdings Launches Lola – and Gets Paid by Both Sides
4 Oct 20262nd of October 2026: Here are a few of the stories that caught our attention over the week, with some of our…
HEDNA’s State of Distribution 2026: What It Tells Us – and What No Survey Can Yet
3 Oct 2026HEDNA's State of Distribution 2026 is the most complete benchmark hotel distribution has – more than 270 commercial professionals across 53 countries,…
5 Stories, Week 39 2026: Expedia Plugs Into Meta’s Muse AI Agent
28 Sep 202625th of September 2026: Here are a few of the stories that caught our attention over the week, with some of our…
From Revenue Manager to Commercial Leader: How Revenue Management Is Evolving Into Hotel Commercial Strategy
24 Sep 2026Revenue management is not disappearing – it is being promoted. As AI takes over the high-volume pricing decisions, the discipline is layering…
The Anatomy of a Soft Brand: Inside Hospitality’s Fastest-Growing Distribution Play
23 Sep 2026Soft brand room growth is running at nearly ten times the pace of flagged brands. What owners actually buy for 11–13% of…
5 Stories, Week 38 2026: Fliggy’s ‘flyai’ Skill and the Rise of Agentic Booking in China
21 Sep 202621st of September 2026: Here are a few of the stories that caught our attention over the week, with some of our…
5 Stories, Week 37 2026: Booking Holdings Loses Its EU Court Appeal – And the Etraveli Deal Stays Dead
14 Sep 202614th of September 2026: Here are a few of the stories that caught our attention over the week, with some of our…
The Ancillary Revenue Playbook: What Hotels Can Steal From Airlines (And What They Can’t)
13 Sep 2026IdeaWorksCompany's 2026 Yearbook of Ancillary Revenue landed with a number that should have every hotel commercial director sitting up straight: across the…
5 Stories, Week 36 2026: Amadeus Turns to Anthropic as It Rebuilds GDS Access for an AI-Native World
8 Sep 20268th of September 2026: Here are a few of the stories that caught our attention over the week with some of our…
The Best Rate Guarantee Is Dying – Why Hotel Chains Are Walking Back Their Price Promises
1 Sep 2026Two hotel chains updated their best rate guarantee terms in the same week this August. That is not a coincidence, and if…
5 Stories, Week 35 2026: Google’s AI Mode Just Turned “Continue on Google” Into Distribution’s Next Battleground
31 Aug 202631st of August 2026: Here are a few of the stories that caught our attention over the week with some of our…
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