Practical, hands-on help for hotel commercial teams
White Sky Hospitality is a UK-based hotel revenue & distribution consultancy, founded by former Wyndham Hotels & Resorts Regional Director EMEA Vineeth Purushothaman, that helps hotel chains, regional portfolios, and upscale, lifestyle and independent hotels grow top-line and net revenue across every channel.
We work alongside your team in four areas: understanding what’s holding revenue back, strengthening the pricing and technology behind it, and building the capability to keep improving long after our engagement ends.
Four ways we help
Each one is its own dedicated engagement, tailored to where your hotel needs attention most right now.
Distribution & Commercial Strategy
Channel mix, cost of acquisition and rate strategy – starting with an audit of how your hotel actually sells rooms today.
Commercial Technology Stack
From CRM and CRS to PMS and RMS – reviewed through a commercial lens, then selected, implemented and adopted alongside your team.
Upskilling & Team Training
Practical training so your own team can keep the gains going after we leave.
Revenue Management
Tower, our revenue management service – elastic commercial capacity through RevPod, RevDesk and RevSprint, without adding headcount.
Trusted by the people who ran the brands
The same thinking sits behind every engagement above – in the words of senior commercial leaders who have seen it work from the inside.
Vineeth brings a great combination of industry knowledge, commercial acumen and process rigour to the distribution function, along with an ability to work with and gain support from all of those around him, both internally and externally.
I had the pleasure to work with Vineeth during my tenure leading the Commercial team at Wyndham Hotels and Resorts. Vineeth quickly became a trusted partner in building our team vision, strategy, and project execution. He brings that rare combination of strong Commercial acumen coupled with measured project planning, a collaborative spirit and genuine positivity.
I had the opportunity to work with Vineeth at Wyndham Hotels & Resorts during our time in distribution. Vineeth demonstrated a deep knowledge of distribution, revenue management and a natural ability to share his expertise in a pleasant and understandable manner.
Vineeth played an important role in several projects where our Institute had to develop training/education modules for international tourism schools in countries like China, Nepal, Bhutan and Uganda.
Why our approach is different
We don’t stop at the recommendations. Everything above comes from people who have run hotel commercial teams and carried real revenue targets inside major international hotel groups – so every recommendation comes with a plan to deliver it.
Ready to find out where your revenue is going?
Book a commercial audit and see, in plain terms, what’s working, what isn’t, and what we’d tackle together first.