Find where revenue is slipping away – and fix it in the right order
Before we recommend anything, we find out what’s actually happening. Working with your team, we build an honest, evidence-based picture of how your hotel is performing across every channel – and a practical plan to close the gaps.
Most hotels know revenue is leaking. Few know exactly where.
Rates drift out of parity. The channel mix tilts towards the most expensive sources. Sales, marketing, revenue and distribution each optimise their own corner. And the way guests search and book – now including AI tools – moves faster than the strategy written for it.
Each issue looks small on its own. Together, they quietly erode net RevPAR and profit.
An audit replaces assumptions with evidence.
Nothing is assumed. Every finding is backed by what we find in your own numbers.
Six areas where revenue is won or lost
We look at the whole commercial picture, not one channel in isolation – because the biggest gaps usually sit between departments.
Distribution mix
Where your bookings come from, what each channel really costs, and whether the mix is helping or hurting profit.
Are we paying more than we need to for every booking?
Rate parity & pricing
How consistent your rates are across your website, OTAs and other channels – and where disparity is undercutting your direct business.
Is anyone selling our rooms cheaper than we are?
Commercial alignment
Whether sales, marketing, revenue and distribution are working to one plan or in silos – and where hand-offs are costing you.
Is everyone pulling in the same direction?
Search & AI visibility
How your strategy holds up against the way guests actually search and book today, including the growing role of AI tools and search changes.
Will guests – and AI assistants – find us first?
Tech stack
A first look at whether your systems support the strategy. For a full review, see our Commercial Technology Stack service.
Are our systems helping or holding us back?
Ancillary revenue
The revenue beyond the room – F&B, spa, upgrades and extras – and how well it is packaged, priced and sold.
Are we growing TRevPAR, or just RevPAR?
From evidence to a plan you can act on
A clear, prioritised picture of where revenue is being lost and why, plus a practical strategy to close each gap – built to be delivered, not filed away.
Findings Report
Every gap we found, ranked by what it is costing you.
90-Day Roadmap
The fixes in sequence, with an owner and a date against each one.
Strategy Call
A working session to pressure-test the plan before anyone acts on it.
Want to see what we look for first? Start with our free Commercial Audit Checklists.
An honest view, from people who’ve done the job
Vineeth Purushothaman
Former Regional Director EMEA at Wyndham Hotels & Resorts, with brand-side roles at Starwood and Le Méridien and years of consultancy work for hotel groups since.
Evidence, not assumptions
Every recommendation traces back to your own data – channel production, rates, costs and conversion.
Collaborative, not a verdict
We work alongside your team. The aim is a shared picture everyone recognises, not a report that lands on a desk.
Built to be delivered
Where it makes sense, we stay on to help put the plan into action – through our technology, Tower revenue management and training services.
Questions we’re often asked
What do you need from us?
Is the audit only for hotel groups?
What happens after the audit?
How is this different from a revenue management review?
Ready to see where you stand?
Book a commercial audit and get a clear, honest view of your hotel’s revenue performance – and what to fix first.