Revenue Management That Knows What Every Booking Costs
Tower is White Sky’s outsourced revenue management service – daily pricing, forecasting and channel decisions with full sight of what each channel costs, for hotel chains, regional portfolios and independent hotels.
Most revenue management stops at the gross number
ADR up, occupancy up, RevPAR up. And yet the P&L doesn’t move the way it should. Why? Because the extra demand came through the most expensive channels, and nobody priced that in. Tower is built differently: every pricing decision is made with full sight of commission, acquisition cost and channel mix – so you grow the top line and keep more of it.
The same problem, wearing three different hats
A pipeline that outruns HR
Networks grow in fits and starts, and commercial teams rarely grow at the same pace as new agreements are signed.
One revenue manager, too many hotels
Spans of control stretched to breaking point, with strategy squeezed out by admin.
Pricing at the end of a long day
The GM or reservations manager pricing the hotel after hours – or revenue know-how that sits with a single person.
None of that is a talent problem. It’s a capacity problem.
And you can’t hire your way through it – not in Europe, with notice periods and severance exposure behind every headcount decision, and not when the workload rises and falls with the season.
Offload the admin, and the maths changes
The admin was never where a revenue manager’s value was. Take it off their desk and the same person can run far more – without the quality dropping.
Today
Hotels a cluster revenue manager can credibly run
5–6assets
With RevDesk
Same person, admin offloaded
10–14assets
Where a cluster revenue manager’s week goes
Rate programme configuration, parity surveillance and nightly reporting – work that never touches strategy. For a single hotel, the gain is time rather than span: hours back every week for the person who knows your market best.
Full revenue management responsibility, on retainer – a senior-led pod that takes ownership of day-to-day revenue management for your hotel or portfolio, under agreed Service Level Agreements.
Back-office capacity that clears rate loading, parity checks and reporting off your team’s desk – so your revenue manager can run more hotels, or get back to strategy.
Fixed-scope, fixed-fee teams for openings, conversions, seasonal spikes and system changes that don’t justify permanent headcount.
Three Ways to Add Capacity, Not Headcount
Tower is our outsourced revenue management service. It isn’t a single offer – it’s three distinct ways of getting revenue management delivered, each built for a different kind of gap.
Solution 01 · RevPod
RevPod – Full Commercial Custody, On Retainer
Built for: franchisors and ownership groups whose networks are growing faster than their commercial teams, and independent hotels and smaller groups that want senior revenue management expertise without building a department around it.
RevPod brings your hotel or portfolio into a senior-led revenue management pod – led by an experienced cluster revenue manager and supported by analysts – that takes full operational ownership of day-to-day revenue management. Not advisory input. Custody: daily dynamic yielding, weekly commercial strategy calls with property GMs and Directors of Sales, rolling forecasts, and group displacement modelling, all delivered to brand standard – or to your own, if you’re independent.
RevPod is built for hotels and hotel portfolios that want revenue management run as an ongoing managed service, not staffed one role at a time. A senior-led pod carries the work, with continuity built into the team and its processes rather than resting on any one individual – and without the recruitment cycle or fixed cost of building it yourself.
For an independent hotel or a smaller group, it answers a different question: how do you get senior-level revenue management without carrying a senior salary – and with the knowledge held by a team and documented processes, not one individual?
Solution 02 · RevDesk
RevDesk – Back-Office Capacity That Frees Your Team to Think
Built for: brands and groups whose regional revenue managers are buried in configuration and reporting instead of commercial strategy – and independent hotels where the revenue manager, or the GM doing the job alongside everything else, spends more time loading rates than setting strategy.
RevDesk takes the administrative half of revenue management off your internal managers’ plates: rate programme configuration, parity surveillance, nightly reporting assembly. The tasks that eat 40 per cent of a Cluster RM’s week without ever touching strategy.
Offload that, and the maths changes. A regional manager who could only handle five or six assets can credibly manage ten to fourteen – without the quality dropping, because the admin was never where their value was.
For a single hotel, the gain is time rather than span: hours back every week for the person who knows your market best to focus on pricing, segmentation and demand.
Solution 03 · RevSprint
RevSprint – Fixed-Scope Teams for the Moments That Don’t Justify Permanent Headcount
Built for: the seasonal spikes and technical transitions that would otherwise stretch your team for a few months – for a single hotel or a whole portfolio.
Some problems are real, urgent, and temporary. RevSprint deploys a fixed-fee, time-boxed team against exactly one of them:
A concentrated push through the Q3/Q4 planning window, building demand calendars and budget models across one hotel or an entire portfolio before internal teams hit capacity.
Full commercial systems configuration ahead of a new opening, a brand conversion, a move into a collection or soft brand, or a return to independence, so the property is bookable and correctly priced from day one.
Clean data and calibrated algorithms through a platform transition – or the move to your first RMS – run in parallel until the new engine is proven.
A focused, time-boxed intervention when a property’s RevPAR Index has slipped, structured around diagnosis, active strategy, and a clean handover.
Three solutions, side by side
Every engagement is scoped to your hotels, but this is where each solution starts.
| Scope | RevPod | RevDesk | RevSprint |
|---|---|---|---|
| Daily dynamic pricing & yielding | – | ||
| Rate programme configuration & loading | |||
| Parity surveillance | – | ||
| Reporting | |||
| Rolling forecasts | – | ||
| Weekly strategy calls with GMs & Directors of Sales | – | – | |
| Group displacement modelling | – | – | |
| Budgeting & demand calendars | – | ||
| Opening, conversion & system migration support | – | – | |
| Commercial model | Ongoing retainer | Ongoing capacity | Fixed scope, fixed fee |
UK-Led, India-Delivered
Tower is UK-led and India-delivered. Commercial governance, client leadership and quality control sit here in the UK. Day-to-day delivery – yielding, rate loading, parity, reporting and forecasting – runs through our delivery partner in India.
That’s a deliberate model, not a compromise. India has one of the deepest pools of hotel revenue management talent anywhere, and it gives Tower a cost base no UK-only firm can match. We pass that on.
Typically around 40 per cent less than the fully loaded cost of building equivalent revenue management capability in-house in the UK – with a senior-led pod behind it.
Tell us how many hotels you run and we’ll send indicative pricing within 48 hours.
Run Under UK-Based Commercial Governance
Tower runs under UK-based commercial governance – brand SOP compliance (or your own operating standards), structured SLAs, and a single point of accountability – with day-to-day delivery through our experienced partner in India, working in your systems or ours, alongside your property teams.
Shaped by 25+ Years Across Brand-Side and Consultancy Roles
25+ years leading commercial strategy – inside major international hotel groups and as a consultant to hotel groups since – shaped how Tower is run: the discipline of an internal team, without the fixed cost of building one – whatever the size of the estate.
Vineeth Purushothaman
Former Regional Director EMEA at Wyndham Hotels & Resorts, with brand-side roles at Starwood and Le Méridien and years of consultancy work for hotel groups since.
Questions we’re often asked
How is Tower different from other outsourced RM services?
How much does Tower cost?
Can Tower work in our systems?
How do the Service Level Agreements work?
What happens to our existing revenue team?
Is Tower only for hotel groups?
What are the contract terms?
How quickly can we get pricing?
Which Solution Fits Your Hotel or Portfolio?
Growth that’s outpacing your team, revenue managers buried in admin, a hotel still pricing on instinct, or a project with a deadline – each needs a different answer. Let’s work out which one is yours.