Build a commercial team that keeps improving after we step back
A good strategy only works if the people running it understand it. We build hands-on training around the real problems your team faces – your channels, your numbers, your gaps – not generic theory.
Strategy stalls when the team running it doesn’t own it
Channels, tools and guest behaviour change faster than most training plans. New starters learn by watching whoever sits next to them. Sales, marketing, revenue and distribution each speak a slightly different language. And OTAs, Google and AI tools keep moving the goalposts.
The result: good decisions made once, then quietly undone in day-to-day practice.
Understanding the why changes the what.
We train your team on what to do – and why it matters – using your own numbers.
Four areas that move commercial performance
Every workshop is built around your hotel’s own situation. Topics range from the fundamentals to how OTAs, Google and AI tools are changing the game.
Distribution strategy
How channels work together, what each one really costs, and how to build a mix that protects profit.
For commercial and distribution teams
Revenue management
The fundamentals of pricing, forecasting and segmentation – and how to make confident decisions with your own data.
For revenue teams and general managers
Channel operations
The day-to-day of loading rates, content and restrictions accurately – so what you decide is what guests see.
For reservations and e-commerce teams
AI search readiness
How guests now find hotels through Google and AI tools, and what your team can do to stay visible and recommended.
For marketing and commercial leaders
One shared commercial language across every team
Selling value, not just rate – and knowing which business to chase.
Driving direct demand and visibility across search and AI.
Pricing and forecasting with confidence, not habit.
Running channels accurately and cost-effectively, every day.
Learning that sticks after the session ends
Hands-on workshops for your sales, marketing, revenue and distribution teams, backed by ongoing microlearning so the learning continues after the session ends.
On-Site Workshops
Your team, your data, working through live commercial decisions.
Ongoing Coaching
Regular sessions that keep the habits in place once we step back.
Reference Playbooks
Written guidance your team can use long after the training ends.
Prefer to start self-paced? Explore our e-learning courses.
Taught by people who’ve done these jobs
Vineeth Purushothaman
Former Regional Director EMEA at Wyndham Hotels & Resorts, with brand-side roles at Starwood and Le Méridien and years of consultancy work for hotel groups since.
Practitioners, not presenters
Everything is designed and delivered by people who’ve done these jobs themselves.
Your numbers, not case studies
Workshops use your channels, your data and your gaps, so the learning applies on Monday morning.
Joined up with the rest of the work
Training often follows a commercial audit or a technology rollout, so new strategies and systems are adopted properly.
Questions we’re often asked
Who should attend?
Is the training tailored to our hotel?
How does training fit with an audit or technology project?
Do you offer self-paced learning?
Ready to invest in your team’s commercial skills?
Get in touch to talk through a training plan tailored to your hotel.